Buying high-end beauty products is a bittersweet experience. The purchase process is exciting, and the application is luxurious. But the results are often mixed. Sometimes you’re not really getting what you pay for — you're just getting expensive makeup.
For the glamorous yet underpaid, makeup shopping can be stressful. Especially if you're only in the market for one or two things, breaking the bank on a single product is hard to justify.
So if your fear of money lost (FOML?) is too powerful to take a risk on big-name luxury brands for something as simple as a concealer, you're not alone. Check out our hot list of drugstore concealers, and start serving looks without killing your wallet.
Under-Eye:
The best product for the price is, without a doubt, the e.l.f. Under Eye Concealer & Highlighter. When it comes to beauty on a budget, there’s really no beating e.l.f. cosmetics. Nobody does well-priced makeup like them, and this product is another stellar example. It’s a combination under-eye concealer and ultra-bright highlighter, designed to brighten eyes and add a natural-looking glow to the area around your eyes. This concealer does away with dark circles and minor puffiness, so even if you were burning the midnight oil, you’ll still look like a goddess the next morning.
The downside to this killer drugstore find is that it comes in pretty limited shades. For those with darker skin tones, IMAN Cosmetics has put out a line of corrective concealers with an easy applicator in a variety of darker shades, giving you a smooth tone match along with your eye-brightening magic.
Details, Details:
Whether you're using it to draw over freckles, blend out blemishes, or catch any areas your foundation missed (things happen), drugstore concealers are easy to apply and look amazing. Rimmel London’s Hide The Blemish Concealer comes in a stick and goes on smooth and creamy. CoverGirl’s TruBlend FixStick does the trick in a variety of shades as well.
Big Blending:
If you need to cover up and blend over a larger area of skin, those drugstore dupes are harder to come by. It’s not always easy to find something for acne scars and hyperpigmentation that’s both blendable and heavy-duty on a budget. But there are options. Maybelline’s Fit Me! concealer is good as a lightweight product, but its translucence isn't ideal for larger discolorations. Their Face Studio Master Conceal is more potent, and it goes on thick without sitting heavily on the skin. The e.l.f. Maximum Coverage Concealer also works well for larger areas, at an incredibly affordable price. This concealer appears more matte and smooth than Maybelline products, but it can tend to look flakey if not well-blended.
