Power Ingredient: Charcoal Today’s Power Ingredient goes way back – as in all the way back to ancient times. After all, activated charcoal has been around since the BC era. Back then it was mostly used medicinally, often serving as an antidote for poison. Today it’s having a similar moment, but instead of neutralizing poison, à la Romeo and Juliet, it’s detoxifying our bodies inside and out. Activated charcoal is showing up in everything from supplements to face masks and for good reason. Simply put, activated charcoal acts like a magnet for organic toxins – drawing in the bad stuff and expelling it out. Here are a few of the products that are using this ancient ingredient very powerfully! Juice Generation Shots, Activated Lemonade, Protein & Greens Juices $3.95-$9.95 Sort of Coal Kuro Soap $35.00 Country Life Natural Activated Charcoal Supplements $6.99 Origins Active Charcoal Face Mask $25.00