Give them drama. This Allure Best of Beauty award-winning mascara delivers high-impact definition and length without clumping or flaking. The full tapered wand evenly coats every lash from root to tip with a deeply pigmented shade. Glamour's Beauty Award Winner for Best Mascara (2022), Bustle's Beauty Award Winner (2022) Allure Best of Beauty Award Winner for Best Mascara (All the Drama) (2022).

• Formulated with 87% naturally derived ingredients that provide lashes with a fuller, healthier appearance 
• Buildable, flexible formula helps prevent clumping or flaking even with multiple coats
• Shea butter and Jojoba Oil derivatives help to soften and condition the lashes 
• Full, tapered brush wand hugs and grips every lash for even application 
• One inky, deep shade we call Rich Black